Videos take a lot of time to create, so it’s essential to get the most out of them. Whether you’re trying to monetize your video content, build authority or drive traffic to your website, YouTube views are a vital metric that should never go overlooked.
In this article, we’ll discuss some strategies for outperforming your competition in YouTube views — from niche specialization to consistent branding and strategic collaboration. By utilizing the tips below, you can increase your reach and make more money on YouTube.
Strategy #1: Focus on Your Subscribers
YouTube’s algorithm is designed to keep people using the platform, and research suggests it rewards channels that do the same. Prioritize your subscribers by understanding the topics that keep them watching, which will help you boost your search rankings. In YouTube’s analytics, the Reach and Traffic Sources reports can tell you which external sources and video topics are driving viewers to your videos. If the search terms are different than your video’s topic, consider adding those keywords to your video metadata.
Strategy #2: Use Videos to Retain Your Audience
YouTube punishes bait-and-switch tactics — promising one thing, then delivering something else — and this is the reason why many channels see their viewership drop when they try out new ideas or formats. The best way to avoid this is by sticking with a content strategy that your audience loves and then growing it through collaborations and other marketing techniques. Strategies for outperforming in YouTube views